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Serving the Portage, Madison, & Baraboo area since 1971
Reduce Energy Costs While Protecting Your Home or Business
Roofing • Siding • Insulation • Windows • Gutters • Soffits • Facia • Repairs
Our Portage-based team serves Madison, Baraboo, Wisconsin Dells, and surrounding areas with honest recommendations and quality installations.
We help South Central Wisconsin homeowners invest wisely in exterior systems that lower energy bills, withstand harsh climate conditions, and last 50 years or more.
Our team isn’t made up of strangers — many of our team members have been with us for decades. When you choose us, you’re choosing a contractor that has been part of this community for generations, one that treats every roof like it’s protecting our own homes. We strive to help our customers with energy efficient solutions that will last for decades to come.
We provide free and detailed no-obligation estimates. Our team of professionals provide decades of experience, expert advice and honest recommendations in your bid. Our goal is to ensure you feel confident by making informed decisions when considering bids when investing in home improvement projects.
As an Owens Corning Preferred Contractor and Mule-Hide Certfified professional, we bring you more than just quality roofing, we bring you peace of mind. Backed by trusted industry leaders and our years of proven workmanship, you can count on us to deliver reliable results and stand behind every project we complete
Your home or business is where life happens—and protecting that investment matters. We provide exterior solutions that lower energy bills, prevent weather damage, and last for decades. Our local team delivers honest estimates, quality workmanship, and the expertise to help you choose systems designed for Wisconsin’s demanding climate.
Roofing built for Wisconsin’s harsh freeze-thaw cycles, ice dams, and temperature extremes.
The Smart Roof For Your Home: Save time and money with a roof that can last a lifetime.
We insulate from the top during re-roofing projects, solving problems other contractors can’t reach.
Norandex vinyl replacement windows engineered for Wisconsin’s seasonal temperature changes.
Siding options that protect your home while increasing your home’s aesthetic appearance and value.
Integrated systems that move water away from your foundation and prevent cold weather issues.
Fast response when you need it, with the same attention to detail we bring to full replacements.
Build it right the first time with our new construction services for homes and business.
We provide reliable solutions to building owners that save money without interrupting operations.
We provide complete exterior solutions under one roof—literally. From roof replacement and repairs to siding, insulation, gutters, and trim work, our experienced team handles it all.
As the President, my promise to you is to exceed your expectations at every step. We understand this is your home and business that you care deeply about. That’s why our team is dedicated quality and affordable solutions that will stand the test of time.
From estimate to install, we’re here every step of the way with skillful, reliable, and impeccable service.
Eric Armenta, President
Your roof, siding, gutters, windows, and insulation work together as a system. We handle all of it, giving you one point of contact and coordinated solutions for your Portage-area home.
As a family-owned company serving South Central Wisconsin since 1971, we’re committed to quality installations, transparent pricing, and treating every project with the care it deserves.
As a home town business, we’re not just a roofing company, we’re you’re neighbor!
Our mission is to provide our community with honest service and quality craftsmanship that not only protects their home or business, but also adds the value to their investment and to the beauty of the communities we serve.
We handle a wide range of roofing services for homeowners throughout the Madison area, including roof inspections, repairs, maintenance, and full roof replacements. Whether you’re dealing with storm damage, an aging roof, or planning a new roof installation, our team can help you understand your options and choose the right approach for your home.
The best way to know is with a professional roof inspection. Some issues can be fixed with targeted repairs, while others may mean your roof has reached the end of its lifespan. We’ll take a close look at your roof, explain what we find, and help you decide what makes the most sense for your home and budget.
We believe homeowners deserve honest recommendations, quality workmanship, and a roofing process that feels straightforward. Our experienced roofing crew focuses on clear communication, careful installations, and dependable service from the first inspection to the final cleanup.
Yes. If your roof has been damaged by wind, hail, or severe weather, we can help you understand the next steps. We can document the damage, provide repair recommendations, and work alongside your insurance company and insurance adjuster throughout the process.
Regular roof maintenance can help catch problems before they become larger repairs. The right schedule depends on your roof’s age, materials, and condition, but routine inspections are a simple way to stay ahead of leaks, damage, and wear from the elements.
We install roofing systems built for Wisconsin weather and long-term durability. Our team works with quality materials, including GAF products, and can help you choose the option that fits your home, style, and budget.
Yes. In addition to roofing, we offer exterior services like new siding installation to help improve your home’s protection, appearance, and curb appeal. Updating multiple exterior features together can be a practical way to transform your property.
The timeline depends on the size of your home, the roofing materials selected, and weather conditions. Before the job begins, we’ll walk you through the process, discuss the schedule, and keep you updated throughout the installation.
Start by scheduling a roof inspection or consultation. We’ll assess your roof, answer your questions, and provide a clear plan for moving forward. Our goal is to make the process simple, organized, and stress-free from start to finish.
