Trusted. Genuine. Dependable.
Portage, Madison, Baraboo & Surrounding Communities
Protecting your home with quality craftsmanship and reliable service since 1971.
Serving the Portage, Wisconsin Dells, Baraboo & Surrounding Communities
Roofing isn’t just about shingles and nails, it’s about community. Since 1971, our Portage-based, family-owned company has served Madison, Baraboo, Wisconsin Dells, and the surrounding areas with a reputation built on honesty, quality, and trust.
Our team isn’t made up of strangers — many of our team members have been with us for decades. When you choose us, you’re choosing a contractor that has been part of this community for generations, one that treats every roof like it’s protecting our own homes.
We provide free and detailed no-obligation estimates. Our team of professionals provide decades of experience, expert advice and honest recommendations in your bid. Our goal is to ensure you feel confident by making informed decisions when considering bids when investing in home improvement projects.
As an Owens Corning Preferred Contractor and Mule-Hide Certfified professional, we bring you more than just quality roofing, we bring you peace of mind. Backed by trusted industry leaders and our years of proven workmanship, you can count on us to deliver reliable results and stand behind every project we complete
We’ve protected Wisconsin homes and businesses since 1971. Our Portage-based, family-owned team provides roof replacement, roof repair, siding, gutters, soffits, and fascia across Madison, Wisconsin Dells, and nearby communities. We’re known for honest communication, respectful crews who treat your property like their own, one‑day installations on most homes, and spotless cleanup.
As the President, my promise to you is to exceed your expectations at every step. We understand this is your home and business that you care deeply about. That’s why our team is dedicated quaility and affordable solutions that will stand the test of time.
From estimate to install, we’re here every step of the way with skillful, reliable, and impeccable service.
Eric Armenta, President
We quality materials in every project. We know your home is an important investment and your peace of mind is important to us.
Protect your home knowing we are a fully licensed and insured roofing, siding, and exterior contractor in the state of Wisconsin.
We have been installing and repairing roofs since 1971. You can rest easy knowing our experienced crew (not strangers) will be working on your roof from start to finish.
Our customer reviews speak for themselves. We invite you to research our reputation by looking on Google, Facebook, Better Business Bureau, Guild Quality, Wheree, Owens Corning, and others.
At South Central Wisconsin Roofing, we provide expert roof replacement, roof repair, and exterior solutions to homeowners in Portage, WI and the surrounding areas.
As a trusted, family-owned company, we’re committed to delivering high-quality workmanship, honest pricing, and outstanding customer service. Whether you need an emergency repair or a full roof installation, we’re here to protect your home.
At South Central Wisconsin Roofing we understand your home and business is a lifelong investment. It’s were you live, work, play, entertain and spend some of the most important moments in your life. That’s why we provide a highly skilled team of community professionals that has earned a reputation of detailed and affordable estimates and quality workmanship that has stood the test of time. Our team is ready to help you make informed decisions your residential and commercial exterior project.
Asphalt shingle replacement, repairs, and flat/rubber systems for additions & garages.
EPDM/TPO/PVC, flat roof repair, replacement & maintenance plans.
Metal, rubber, and specialized protective coatings.
Emergency tarping, leak fixes, hail/wind inspections, insurance support.
Durable, low‑maintenance options that boost curb appeal and efficiency.
Seamless K‑style systems and gutter guards sized for Wisconsin storms.
Proper ventilation and long‑lasting protection for your roof system.
Keep your home or business cool in the summer and warm in the winter while saving energy.
As a home town business, we’re not just a roofing company, we’re you’re neighbor!
Our mission is to provide our community with honest service and quality craftsmanship that not only protects their home or business, but also adds the value to their investment and to the beauty of the communities we serve.
From South Central Wisconsin’s Roofing & Exteriors Leader